Brought ZYN Rewards to life with sleek, premium-feel Instagram videos designed to spark excitement and drive code redemptions. From concept to set styling, I led art direction—selecting talent, curating wardrobe, sourcing props, and helping shape every shot to make the rewards irresistible.
Director of Photography: Stephen Greathouse & Adrian Petrosian, Creative Director:
Jessy Lobel & Amanda Burch, Associate Creative Director: Mike Burch, Copywriter: Marcus Eder, Senior Art Director: Carrie Lembke
Jessy Lobel & Amanda Burch, Associate Creative Director: Mike Burch, Copywriter: Marcus Eder, Senior Art Director: Carrie Lembke
